manifest the future of eating

a human approach to investing in emerging brands

if.food is passionate about food. we are addicted to the creative journey that brings wonder and magic to the experience of sharing food together.

if.food is led by a collective of operators, investors and executives steeped in over 100 years of experience in growing food and restaurant brands, providing a unique ability to identify and nurture promising concepts and entrepreneurial talent. we bring a refreshing and current approach to investing in transformative brands by guiding and cocreating an aligned relationship, strategy and plan with founders and management before our capital is invested.

identify

if.food has extensive experience and deep networks in the food and restaurant sector. this provides us a unique ability to apply our insights on consumer trends and innovative operating models and engage with transformative businesses like yours

align

we partner with you as retained advisors before we invest capital. by helping align the business’ strengths with your team’s individual talents, beliefs and visions, we co-create a growth strategy, solidify our relationship and identify specific opportunities for us to tackle together

cultivate

with the confidence and momentum created from planning the future together, if.food invests our capital to fund your growth strategy. most importantly, if.food will remain an engaged partner to help your team and your business thrive

we are proud to have partnered with or advised these and many other leading food and consumer brands during our careers.

partners in the future of eating

if.food partners with creative founders and entrepreneurs to help bring revolutionary concepts, brands and food experiences to people everywhere. We gravitate to those entrepreneurs and businesses who share a common thread of values and characteristics.

key attributes

founder-led food & restaurant brands
transformative concept and business model
revenues of $3M-$30M
proven economic model; 3+ locations
passionate consumer following
initial capital needs of $2M-10M

a shared view

thrive on turning big ideas into reality
inspired to manifest the future of food to enhance our lives and shared experiences
crave collaboration as a path to the best ideas, solutions and growth
people- and purpose-centric culture; find joy in seeing people grow and succeed
value clarity and transparency